Privacy policy
Last updated: 10 August 2026
JJ Luxe ("JJ Luxe", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.Our website is operated using Shopify.
1. Who We Are
JJ Luxe is operated by:
Imperial Grace LTD
Trading as JJ Luxe
1 Knightsbridge Green
London
SW1X 7QA
United Kingdom
Email: info@jjluxe.co.uk
Phone: +44 7355 534895
For the purposes of UK data protection law, Imperial Grace LTD is the controller of your personal information.
2. Personal Information We Collect
Depending on how you interact with JJ Luxe, we may collect the following categories of personal information:
This may include:- Your Name
- Email address
- Telephone number
- Billing and delivery address
- Account login and profile information
- Order and purchase history
- Products you enquire about or request us to source
- Communications you send to us, including customer service enquiries
- Marketing preferences
- Information you provide through forms on our website
Payment information
Payments made through our website are processed by Shopify Payments and/or other payment providers available at checkout.
We do not generally receive or store your complete payment card details. Payment providers process this information securely on our behalf.
Information collected automatically
When you visit our website, certain technical information may be collected automatically, including
- IP address
- Browser type
- Device information
- Operating system
- Pages viewed
- Referring website
- Time spent on the website
- Website interactions
- Cookie and similar technology identifiers
Please see our Cookie Policy for more information.
3. How We Use Your Personal Information
We may use your personal information to:
- Process, fulfil and deliver your orders
- Process payments, returns and refunds
- Create and manage your customer account
- Provide customer service
- Respond to questions and enquiries
- Communicate with you about your purchases
- Help locate or source products you request
- Prevent fraud, misuse and security threats
- Operate, maintain and improve our website
- Analyse how customers use our website
- Maintain our business and accounting records
- Comply with our legal and regulatory obligations
- Send marketing communications where permitted
- Personalise marketing and advertising where you have provided the required consent
4. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we rely on the following bases:
Third Party Websites and Links
Contract
We process information where necessary to perform a contract with you or take steps at your request before entering into one.
For example, we need your name, delivery address and contact information to process and deliver an order.
Legal Obligation
We may process and retain certain information where required to comply with our legal obligations, including tax, accounting, consumer protection and regulatory requirements.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.
This may include:
- Preventing fraud
- Protecting our website and business
- Improving our services
- Handling customer enquiries
- Maintaining appropriate business records
Consent
Where required, we rely on your consent, particularly in relation to certain marketing communications, advertising technologies and non-essential cookies.
You can withdraw your consent at any time.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
5. Marketing Communications
If you choose to subscribe to JJ Luxe marketing, we may contact you with information about:
- New arrivals
- Product launches
- Promotions
- Events
- Live shopping
- Offers
- Other JJ Luxe news
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us at info@jjluxe.co.uk.
Unsubscribing from marketing does not prevent us from contacting you where necessary regarding an order, account, transaction or customer service request.
6. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, understand how visitors interact with our website and, where permitted, support analytics and marketing.
Some cookies are necessary for our website to function. Other cookies may only be used where you have provided the appropriate permission
You can find further information in our Cookie Policy and manage your preferences through our cookie consent controls.
7. Who We Share Your Information With
We may share personal information with trusted service providers where necessary to operate JJ Luxe.
These may include:
Shopify
Our online store is hosted through Shopify, which provides the e-commerce platform that enables us to sell our products and services.
Payment Providers
We may share information with payment processing providers in order to securely process transactions.
Delivery and Courier Providers
We provide relevant delivery information to postal, courier and logistics providers so that your order can be delivered.
Technology and Website Providers
We may use service providers to support website hosting, analytics, customer communications, marketing, security and other business functions.
Professional Advisers
Where necessary, information may be shared with accountants, lawyers, insurers or other professional advisers.
Government and Regulatory Authorities
We may disclose information where required by law, regulation, court order or another lawful request.
We do not sell your personal information in the ordinary meaning of selling customer databases for money.
8. Shopify
Our website is powered by Shopify.
Shopify processes certain personal information in order to provide its platform, checkout, fraud prevention, analytics and other services to merchants and their customers.
The way Shopify processes personal information may depend on the Shopify services and features enabled on our store.
For further information about Shopify's processing practices, please refer to Shopify's own privacy information.
9. International Transfers
Some of our service providers, including Shopify and providers supporting website, payment, analytics or marketing services, may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps, or reply on our service providers taking appropriate steps, to ensure that the information receives an appropriate level of protection in accordance with applicable data protection law.
10. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to comply with legal, tax, accounting and reporting obligations.
Retention periods may vary depending on the type of information.
For example, transaction and accounting records may need to be retained for a number of years in order to meet legal requirements.
Marketing information may be retained until you unsubscribe or withdraw your consent, subject to information we may need to retain to record your marketing preference.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
Our website and checkout are hosted through Shopify, which maintains security measures designed to protect information processed through its platform.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.
These may include the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request restriction of processing
- Object to certain processing
- Request transfer of your information in certain circumstances
- Withdraw consent where processing is based on consent
Some rights are subject to legal exceptions.
To exercise your rights, contact us at: info@jjluxe.co.uk
We may need to verify your identity before processing a request.
13. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Information about making a complaint is available through the ICO's website.
14. Third-Party Links
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices of third-party websites, and we encourage you to review their privacy policies before providing them with personal information.
15. Children's Privacy
Our website and services are not intended for children, and we do not knowingly collect personal information from children where it would be unlawful to do so.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, services or legal requirements.
The most recent version will always be published on this page together with the date it was last updated.
17. Contact Us
If you have any questions about this Privacy Policy or the way we handle your personal information, please contact:
Imperial Grace LTD
Trading as JJ Luxe
Email: info@jjluxe.co.uk
Phone: +44 7355 534895
Address:
1 Knightsbridge Green
London
SW1X 7QA
United Kingdom
