SWAROVSKI
Seen us on TikTok?
Yes — this is the JJ LUXE you've seen live from Knightsbridge.
Browse more inventory online, watch our latest live sales, or revisit pieces you've seen featured on TikTok.
TikTok live
Luxury live shopping from Knightsbridge
Why buyers follow us
Real products. Real hosts. Real condition disclosure.
Buyers can see the actual condition of each item before purchasing online.
Community trust
Thousands of repeat viewers
Many customers discover JJ LUXE through TikTok before shopping directly on our website.
New In
New Arrival, Timless Icons
JJ LUXE
10.222ct Round Lab-Grown Diamond Tennis Bracelet Bracelet | PT950
JJ LUXE
IGI 1.437ct Lab-Grown Round Diamond Cocktail Ring with Sculptural Ribbon-Style Wide Band, 18K Yellow Gold
CHANEL
J3753 Chanel Shoulder Bag 2.55 Reissue Maxi Double Flap Bag | Pre-Owned Leather
Priced below retail
• AUTHENTICITY GUARANTEED
• SHOP
• SOURCE
• CERTIFIED PRE-LOVED LUXURY
• EXCLUSIVE LIVE SHOPPING
Under £500
A more accessible way to own luxury.
Explore practical Louis Vuitton and Gucci pieces priced for everyday luxury buyers.
Authentication
Authenticity you can trust.
Every piece is inspected in-house. Eligible items include independent verification — with clear condition grading before you buy.
Google Reviews
Shafia
Bought from their TikTok lives 3 times, a couple of Gucci bags and a Chanel. Products are always well described and very well priced. Customer service has always been amazing and all products have arrived with authenticity certificates. One of my go to for pre loved bags.
Qing Yang
An excellent luxury second-hand store. The sales assistants are very enthusiastic, patient, and friendly. The store has a wide selection of products, and the prices are very reasonable.
Angela Burgoyne
Bought my first ever Louis Vuitton bag through jjluxe on a TikTok live event this week. I was extremely nervous as I haven’t bought a high value item via TikTok before. It was Amelia presenting the live and she was absolutely amazing, answered all my questions over the live and showed the bag up close.
Yuran Cui
I’m so happy with my purchase! The prices at this store are incredibly affordable without compromising on quality. They have a wide selection, and the staff are super friendly and helpful. Highly recommend if you’re looking for great deals on luxury items!
Lydia Li
By chance, I came across JJ’s pre-loved buying service on Xiaohongshu. I was in the middle of moving house and had a few bags I hadn’t used in ages. After getting in touch with them, they were remarkably patient and came back with a valuation very quickly. They struck me as highly professional, thorough, and genuinely thoughtful.
Jilly li
I sold some bags, clothing and shoes and had a great experience. They buy directly as well as accept consignment, and unlike most places these days they don’t charge seller commission – a real rarity. Everything was transparent and professional, the offer was fair, and the process from first contact to pick-up and payment was completed in under 48 hours.