Jeff Jiang's Professional Profile

Education Background
Jeff Jiang began his entrepreneurial journey as a university student in Shanghai, founding an online streetwear boutique called LOV Shopping in 2014 with a scholarship of 1,000 RMB. Later that year, he moved to the UK to pursue his studies at University College London (UCL), where he also worked on his PhD. During this time, Jeff developed a strong ambition to connect Eastern and Western markets, laying the groundwork for his future ventures in the luxury industry.

Professional Experience
In 2019, Jeff joined a UK-based business consulting media company as a data analyst. He gained valuable experience in market analysis, focusing on luxury goods such as watches and jewelry, as well as related categories like clothing, shoes, and bags. During this period, Jeff participated in major global luxury exhibitions, expanding his network of suppliers and distributors, which played a crucial role in shaping his vision for a comprehensive luxury retail business.

Personal Strengths
Jeff is skilled in strategic planning, market analysis, and resource integration within the luxury industry. He is particularly adept at building strong networks and adapting to emerging market trends. His entrepreneurial mindset and dedication to customer-focused services make him a dynamic leader in the luxury retail sector.

Key Achievements

  1. Founding JJ LUXE: In March 2024, Jeff founded Imperial Grace Ltd., establishing JJ LUXE as the flagship brand. Unlike traditional luxury boutiques, JJ LUXE serves both wholesalers and retail customers, combining personalized shopping services with a scalable operational model. Under his leadership, the company has built a reputation for reliability and innovation in the UK luxury market.
  2. Building a Professional Team: Jeff successfully assembled a highly skilled and professional team at JJ LUXE, implementing systematic operational processes to ensure efficiency and scalability while maintaining a personalized approach to customer service.
  3. Expanding Market Reach: Through his strategic focus and network building, Jeff has positioned JJ LUXE as a trusted name in the UK luxury retail industry, catering to a growing customer base with high-quality products and excellent service.

Current Role at JJ LUXE
As the founder of JJ LUXE, Jeff oversees the company’s strategic direction and operations. He is committed to ensuring the company continues to innovate and adapt to market demands while providing exceptional service to both wholesalers and retail customers. His vision is to make JJ LUXE the most trusted luxury goods retailer in the UK, bridging global markets and delivering unparalleled value to clients.