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Press Release

Introducing JJ LUXE: A New Era of Personalized Luxury Retail

London, UK – [19.11.2024] – JJ LUXE, a fresh face in the luxury industry, is excited to share its commitment to providing high-quality, authentic luxury products with a personalized touch. Founded by Jeff Jiang, a passionate entrepreneur with a deep connection to both Eastern and Western cultures, JJ LUXE aims to redefine the shopping experience by offering exceptional products and outstanding customer service.

About JJ LUXE
Founded in March 2024 under the company Imperial Grace Ltd, JJ LUXE is the culmination of years of hard work and dedication by Jeff Jiang. Jeff’s entrepreneurial journey began in 2014 with a small online streetwear store in Shanghai, Lov Shopping, funded by a modest scholarship. From there, he ventured abroad to pursue his studies at University College London (UCL), where his entrepreneurial spirit grew alongside his academic pursuits.

While working toward his PhD, Jeff stayed focused on his business ambitions, cultivating a passion for luxury goods and expanding his network within the industry. In 2019, he joined a UK-based consulting company as a data analyst, where he honed his sharp market instincts and developed a deep understanding of the luxury sector. This experience ultimately led to the founding of JJ LUXE, with a mission to bring high-quality, authentic luxury products to discerning customers.

Our Approach to Luxury
At JJ LUXE, we believe that luxury is not just about high-end products but about creating an experience where every customer feels valued and understood. We carefully curate a selection of luxury watches, jewellery, apparel, and accessories, focusing on authenticity, craftsmanship, and customer satisfaction. While our primary focus is on luxury timepieces and jewellery, we also offer a range of fashion items to complement our carefully selected collection.

Jeff Jiang, Founder of JJ LUXE, shares, “We started JJ LUXE with a simple goal: to offer more than just products, but a service that is thoughtful, personal, and genuine. We wanted to create an environment where our customers feel truly cared for and have a personalized experience that makes luxury shopping more enjoyable.”

Why Choose JJ LUXE?—— We do the best!

  • Personalized Service: Whether you’re a wholesaler or a retail customer, we take the time to understand your needs and ensure you find the perfect product. We offer the same personal touch Jeff once provided as a personal shopper.
  • Trustworthiness & Reputation: We take pride in emphasizing that our brand thrives on public praise from our customers. We consistently deliver our best and build strong, close relationships with our clients.
  • Authenticity and Quality: We are committed to offering only the finest products, ensuring they meet the highest standards of quality and authenticity.
  • A Caring, Dedicated Team: Our small yet dedicated team works hard to provide a service that feels personal and approachable, making your shopping experience as enjoyable as possible.
  • Global Network: Although we are based in the UK, we are proud to serve customers around the world. We regularly attend luxury events to expand our global connections and bring the best to our clients.

Looking Ahead
As JJ LUXE continues to grow, we are excited to build on our foundation of quality, trust, and personalized service. We are grateful for the opportunity to serve our customers and look forward to becoming a trusted name in the luxury retail space.

For more information about JJ LUXE and to browse our collections, visit www.jjluxe.co.uk.